In selling software as a service to a global law firm who should a PM speak to

Buyers, Users, B2B >>> In selling software as a service to a global law firm who should a PM speak to >>> The Business of Product Management I

 

Speaking with the CIO can make him an advocate of your product

Speaking with the executive committee can give you the political power to purchase your product

Speaking with the regional IT department heads can make them advocates of your product

Speaking with the finance committee can give you insight into what sort of cost savings your product represents

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Correct! The city officials were exhibiting bikeshedding, and allowing a complex issue blossom into an emergency.

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Likely. Or else why would the mayor be uninformed?

Likely. Or else why would the mayor be uninformed?

15 days to attack the ransomware

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Correct! This is the concept behind Bain’s Elements of Value pyramid.

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Correct! Bain recommends PMs directly interact with customers.

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Correct! Bikeshedding is prioritizing trivial, easy-to-understand work while ignoring complex issues that blow up into emergencies. This is a tendency that enterprise PMs often encounter with their customers and must overcome.

Correct! This is one of the results of bikeshedding.

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Correct! There are 40 elements of value, according to Bain

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Correct! This raises repurchase intention from 21% to 43%, according to Bain.

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