Optimizing a Website for Search Quiz Answer. In this post you will get Quiz Answer & Assignment Of Optimizing a Website for Search
Optimizing a Website for Search Quiz
Offered By ”University of California”
Week- 1
Optimizing A Website For Search
1.
Question 1
Why is it important to estimate the competitiveness of a potential keyword? (Select all that apply.)
2 points
- Estimating keyword competitiveness will help manage the size of the keyword list
- Estimating the competitiveness will help determine how long it will take to see results
- Estimating the competitiveness will help you to set appropriate expectations for clients
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2.
Question 2
True or False: Analytics tools such as Google Webmaster are usually not very useful in assessing customer intent.
2 points
- True
- False
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3.
Question 3
True or False: Listing brand is the best way to optimize your title tag.
2 points
- True
- False
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4.
Question 4
Keyword selection on a larger site should be determined by which of the following factors:
2 points
- competition, intent, brand placement on site, audience alignment
- competition, search volume, intent, audience alignment
- competition, search volume, brand placement on site
- search volume, intent, brand placement on site
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5.
Question 5
True or False: An existing site is more likely to have pages that work well with the keywords you have identified.
2 points
- False
- True
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6.
Question 6
Which of the following make up the criteria used to select keywords?
1 point
- Relevancy, intent, and competitiveness
- Localization, relevancy, and competitiveness
- Relevancy, intent, and gut instinct
- Competitiveness, relevancy, and redundancy
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7.
Question 7
Suppose you want to identify online competition based on keyword usage, what tools might you use for this? (Select all that apply.)
1 point
- Open Site Explorer
- MOZ keyword difficulty tool
- Majestic SEO
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8.
Question 8
Suppose your client gave you a list of sites they consider to be their direct competitors; what should your attitude be toward organic competitors that are not on their list?
1 point
- You should consider these organic competitors by not inform your client, except on the direct competitors they listed.
- Include organic competitors that the client may not consider to be their competition.
- You should ignore them and focus on what the client asked you to do.
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9.
Question 9
When you are organizing your top competitors to develop a plan to compete, what is an effective way to make the results of your analysis easier to grasp? (Select all that apply.)
1 point
- Color-code the results to emphasize the strength of competitors.
- Put the data into a block of text separated by commas.
- Put the data into a long list of text and numbers.
- Put each competitor in columns with their related keyword category.
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10.
Question 10
You’ve been hired to assign keywords to a site’s existing pages to optimize SEO and you’re eager to dive in, but what questions should you ask first? (Select all that apply.)
1 point
- What pages may need a revamp based on user engagement?
- How well do chosen keywords fit in title tags and heading tags?
- How well does that page’s content match competitor’s text copy?
- How is the page performing from a user experience standpoint?
Week- 2
Advanced On-page SEO
1.
Question 1
True or False: The first step in developing a competitive analysis is to determine how your target audience reacts to your content.
2 points
True
False
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2.
Question 2
When we perform an internal content audit on our own or a client’s site, we should also:
2 points
all of the above
look for opportunities to improve content
list other resources we could add
take notes about the appearance of our pages and the images we use
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3.
Question 3
Elements of a good domain level content strategy include:
2 points
strong brand
blog content
site has a central theme
keywords
All of these answers are correct
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4.
Question 4
True of False: The four types of content are evergreen, trending, seasonal, and general.
2 points
False
True
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5.
Question 5
True or False: Customers visiting a site where there is a call to action are more likely to perform that action.
2 points
False
True
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6.
Question 6
True or False: The most important step in developing a site-wide strategy is identifying effective keywords.
2 points
True
False
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7.
Question 7
True or False: Placing valuable resource material in a sub-domain increases the main domain authority of a competitor’s site.
2 points
False
True
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8.
Question 8
What are things we should be paying attention to when doing an analysis of social signals? (Select all that apply.)
2 points
Add a call-to-action connecting target audiences to useful sites.
Analyze which are the most used sites.
Design content that invites more interaction, such as pinnable images.
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9.
Question 9
When conducting an internal content audit, it is best to start with data from the last:
2 points
2-weeks or newer
6-months
3-months
12-months
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10.
Question 10
Mobile Massage provides mobile massage services to local businesses for their employees. They are proud to offer massage services in a company’s address during business hours. They believe in the power of massage on one’s mind, body, and productivity level; thus consider themselves as an effective productivity partner. They have built a website, but seem to be falling short in increasing their customer base. What should they do to increase brand presence and build consumer trust and loyalty?
2 points
Create more engaging content that can be shared with other consumers.
Create a content strategy to optimize the content on the site.
Hire outside content writers to develop generic content to attract a variety of users.
Provide discounts and incentives to new customers.
Week- 3
Local SEO
1.
Question 1
Which of the following IS NOT an aspect of good local SEO?
2 points
Encouraging quality citations from local sites like news agencies
Including location-based keywords in your on-page strategy
Making it easy for customers to leave reviews on major review sites
Utilizing primarily paid services to generate backlinks
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2.
Question 2
What was the Pigeon update?
2 points
The Pigeon update is a strategy for preventing “flight,” or high bounce rates for sites by using catchy anchor text to direct people to additional content.
The pigeon update was a social media update that made it easier to identify local social media accounts for marketing purposes.
The Pigeon update created verification criteria for Google business sites that “pigeon-holed” businesses by requiring that they select a limited service area.
The Pigeon update was a change in Googles algorithm meant to improve the distance and location ranking parameters.
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3.
Question 3
A mold removal service in Naperville, IL, a
suburb of Chicago, wants to increase their visibility in local search. Which of
the following would NOT be
among your recommendations?
2 points
Sponsor a Naperville Chamber of Commerce cleanup
day to get citations and backlinks to your site on the Chamber’s website and
local news sites.
Include customer testimonials from your service
area identifying surrounding cities like Aurora and Bolingbrook that you
service.
Encourage
customer reviews on important review sites by offering discounts and coupons.
Use a domain name such as chicagomoldremoval.com
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4.
Question 4
In the context of local SEO, which of the following is the best definition of a citation?
2 points
A link to an authoritative source on your site
that is properly formatted using MLA or APA style.
A reference to a business on an external site that includes the business’ name
and either their phone number or address.
A testimonial quote from a satisfied customer that you include on your website.
A reprimand from a review site based on terms of
use infractions.
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5.
Question 5
Including blogs and social media is good
practice for improving your local SEO for all of the following reasons EXCEPT:
2 points
Blogs increase your site’s freshness rating
by including new content.
You can artificially stuff your blog posts with keywords to increase your PageRank.
Social media sharing can increase the
engagement of your local audience and provides a way to include location data
without sounding like spam.
Blog posts can reference locations in your area that help to solidify the range of your business.
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6.
Question 6
What happens when you click on the business name
in a local listing?
2 points
You are taken to a Google Maps page showing where the business is located.
You are taken to the website for the business.
You are shown related businesses in the area.
You are shown reviews of the business.
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7.
Question 7
If you were developing a backlinking strategy for a restaurant in Decatur, Georgia, USA, a suburb of Atlanta, which of the following would be worth investigating? (Select all that apply.)
2 points
Announcing
to the press that you will be holding a ceremony where you make a large
donation to the Decatur Education fund.
Creating
a Google alert for when Atlanta Magazine and Zagat have votes for best
restaurants.
Asking
the local Decatur Metro blog to share information about a promotion you are
offering customers.
Providing discounts to students and teachers in the Decatur City School District advertised on the district website.
Pay for links to generate backlinks on Google.
Link to local business sites about carpet cleaning and plumbing services to build your network.
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8.
Question 8
Which of the following can you do to improve local visibility on your own website? (Select all that apply.)
1 point
Place Name, Address, and Phone Number prominently on the site.
Keep all website content the same across multiple locations or multiple services.
Incorporate location data on each page
Include keywords and information related to the location you service.
Peer-graded Assignment: Local SEO Site Audit
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Week- 4
Creating an SEO Campaign
1.
Question 1
What is the main reason that you should do a
mini-audit of a site prior to working with a client?
2 points
It helps you provide a list of problems that previous SEO work has caused for the site.
It helps you identify the costs associated with each of the client’s SMART goals.
It helps you identify problems for the client that you will not be able to address.
It helps you identify ways to provide immediate value and set the timeline for the project.
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2.
Question 2
In your initial conversation with clients, why is it a good idea to share a few quick wins and opportunities? (Select all that apply.)
2 points
Quick wins provide a means to show immediate value to your services.
It provides a complete road map of all of the work you will do during the project.
Identifying opportunities helps to identify ways that your expertise is needed.
You can save the client money by letting them know how to make gains without hiring you.
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3.
Question 3
Which of the following IS NOT a SMART goal?
2 points
Reduce the site bounce rate by 15% in six months.
Generate more site traffic within three months.
Increase sales of Adidas brand shoes by 25% by the end of the fiscal year.
Increase leads generated from our website by 10% by the end of the quarter.
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4.
Question 4
Which of the following is an unrealistic client
expectation that should be reframed early in your relationship?
2 points
By the end of the fiscal year 50% fewer visitors will bounce from the site.
Within eight months, attain a number one rank for their top keyword.
Within 12 months, site traffic will triple.
The client expects 20% more completed checkouts within six months.
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5.
Question 5
Imagine that one of your client’s primary goals is to increase the amount of traffic to their site. The chart below compares this year’s data (in blue) to last year’s data (in red). Is this year’s dip (in blue) after June an indicator that you are likely to have trouble meeting the client’s goal?
2 points
Probably not. The traffic is still significantly higher than where it was at the same time last year. There is some reason to think that this is a seasonal dip.
Definitely. There is a clear need to shift approach based on the decline in traffic.
Probably. The traffic dramatically decreased from June to July. This spells trouble.
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6.
Question 6
What are some quick wins you should try when working with a new client? (Select all that apply.)
2 points
Add more keywords to the site.
Ensure their is a robots.txt file uploaded and appropriate areas are blocked.
Discussing with the client everything that is wrong with the site from an SEO perspective.
Have the client install Google Webmaster Tools & Google Analytics on their computer.
Add more text to the homepage and other important pages.
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7.
Question 7
When looking at traffic for a site, which of these should you most be concerned about:
2 points
Total Visits
Paid Visits
Referring Site Visits
Direct Visits
Organic Visits
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8.
Question 8
Suppose you are working in-house, scoping an SEO project, which of the following should you be able to do? (Select all that apply.)
1 point
Estimate ability to meet various deadlines
Estimate a project’s length
Prioritize work needed
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9.
Question 9
Suppose you are in your initial meeting with a new client; which of the following are questions you should ask? (Select all that apply.)
1 point
Have you previously used other domain names?
Has your company previously worked with an SEO firm?
What keywords are you currently tracking?
How long do you anticipate it taking for us to boost your site to the #1 ranking?
(If they have worked with an SEO firm previously) ask, “What did you like and dislike?”
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10.
Question 10
Suppose you have separated keywords into thematic groups associated with specified areas of a site. You notice one group is performing poorly for keyword rankings; what should this prompt you to do?
1 point
Go into the area of the site associated with that keyword group to see how that area can be improved.
Revise all the keywords on the site.
Check all areas of the site with a complete site audit.
