: Imagine you are a marketing director at a large office supply chain. You’ve been asked to analyze sales of your store brand pencils compared to a name brand of pencils. You’ve gathered sales data and performed a linear regression on sales and pricing data for store and name brand pencils. The regression shows a negative coefficient for the store brand pencils and a positive coefficient for the name brand pencils. How would you interpret these results? View
: You’ve just performed a linear regression on the quantity of athletic shirts sold during sales targeting customers who have made New Year’s resolutions to get fit. If you have an intercept of 943 and a slope of -30, how many shirts would you estimate will be sold when the price is $12? View
: You are a manager of a company with a single main competitor. How might you choose the best price point for your company? View
: You are a manager for a small chain of power sport product stores. You and some colleagues have gathered data on motorcycle prices and sales for the past quarter. How will calculating price elasticity help you better understand how changes in the motorcycle prices will impact demand ? View
: Imagine you are a marketing director at a large office supply chain. You’ve been asked to analyze sales of your store brand pencils compared to a name brand of pencils. You’ve gathered sales data and performed a linear regression in Excel. How would you begin to interpret the results if there is a negative coefficient for the store brand pencils and a positive coefficient for the name brand pencils? View
: Your company is setting up a price and margin waterfall. Which of the following could be used as a dimension of the y-axis? View
: You’ve recently switched to a new business segment within your company. Your predecessor just completed a price and margin waterfall. What should you do next? View
: Review: Your company is about to release new models of washers and dryers with significantly enhanced features. How might they use an auction pricing mechanism to sell as many of the current models as possible? View
: You are stocking up for the week at your favorite grocery store. On which of the following items would you expect to see the largest per-unit price discount? View
