: Which of the following businesses most effectively bundles its products or services to provide value for the customer? View
: Consider how the following businesses have bundled their products or services. Which of these bundles best pairs items in the bundle? View
: A prestigious kitchen appliance company specializes in European-style custom ovens. Its product line started with smaller high-end ovens with their signature styling and now includes large ovens that can price over $150,000 and are available in a wide variety of colors and finishing features. How might the decision to carry large, highly customizable and expensive ovens impact the company? View
: You work for an established company that makes woodwind instruments. Your product line of saxophones ranges from student to professional level horns. The vast majority of your buyers don’t buy a more expensive version after purchasing an initial student instrument. How might you best price the entry level version of the saxophone? View
: Sparkle is considering a price move to maximize revenue of their hoodie sweatshirt for girls. Consider the unconstrained price optimization and war gaming options below. How might Sparkle best maximize sales? View
: Review: Look at the signaling game in extensive form below. Which of these describe the most strategic decision? View
: Review: Which of these actions would be most likely to be considered a rule of reason violation of the Sherman Antitrust Act? View
: Cali would like to capitalize on its success in sporty clothes for girls and increase its volume in sporty clothes for boys. Sparkle, who shares the sporty boy grassland with Cali and Move, has had fairly conservative competitor pricing strategies in the past and doesn’t consider View
: Take a look at the chart representing the competitive landscape of three companies who sell various types of children’s clothing. Which company has a castle in sporty clothes for tweens? View
: Review: Your company produces metal kitchenware. How would you be able to move the fair market value line higher when you introduce copper mugs into your barware line? View
