: Given the entry of the competitor into the retail market, which of Philip’s original assumptions about the B2C market are incorrect? View
: Suppose we’re considering charging $15 for our light bulb. How much more would a consumer be willing to pay for a bulb that uses only 5 watts of power (not 10, as is currently the case)? View
: Using the electricity rates map, what is the value of the Philips LED bulb vs. a standard white incandescent to a consumer in California? Consider the costs of both the incandescent and LED bulbs. View
: Using the electricity rates map, what is the value of the Philips LED bulb vs. a standard white incandescent to a commercial business in Oklahoma? Note: Use consumer prices for the lightbulbs. View
: What are the electricity costs to a consumer to use a Philips LED bulb until it burns out (18000 hours)? Do not include the cost of bulbs. View
: What are the electricity costs to a commercial customer to use a Philips LED bulb until it burns out (18000 hours)? Do not include the cost of bulbs. View
: What are the electricity costs to a consumer to use a standard white 75 watt incandescent bulb for 18000 hours (the life of an LED bulb)? Do not include the cost of bulbs. View
