The goal of a go to market strategy is to generate sales

The goal of a go-to-market strategy is to generate sales.

Revenue models describe how the organization will charge for products/services.

Outbound marketing includes search engine optimization, viral marketing campaigns, use of social media, and online/offline events.

A sales channel is:

Customer acquisition cost and customer lifetime value must be evaluated independently.

Value pricing strategy is based on the understanding of the real value the firm is delivering to its customer.

Which pricing strategy is NOT discussed in Lesson 3?

Go-to-market strategy should address the following areas:

If one product is priced more cheaply than other similar products, then:

Sales conversion rate represents: