As the former champion of your middle school’s bubble gum bubble-blowing contest, you’ve fulfilled your childhood dream by getting a job with your favorite gum manufacturer. It is now your task to analyze the company’s profitability. If the company has the consumption-adjusted margins listed below, which of the following statements describes the best next step for the company?

 
 
 
 
 
 

You should focus marketing efforts on the 18-piece pack size because you are making the most money on that size.