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The leading brand of scissors decides to take advantage of back to school sales by increasing the manufacturing price they ask from retailers. How might a large chain of office supply retail stores react if they are motivated to increase their own profits?

The office supply store will feature the leading brand in their back to school ads in order to sell more and turn a better profit.

The office supply store will continue to stock the leading brand scissors in the most prominent location.

The office supply store isn’t in a position to be able to do anything as they must sell the leading brand.

The office supply store will offer a sale on their store brand scissors in order to increase sales of their more profitable option.

Retailers will often react by putting follower and laggard brands on sale, because the margins are much better for them than their margins on leading name brands.

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