: You are an executive with an international chain of boutique hotels. Your hotels in downtown city locations sometimes have vacancies during the week. Which of the following criteria best describes this situation and helps you select a pricing strategy? View
: A popular high-end reusable water bottle company decides to release a lower-priced and less designer version of their product, which will be sold exclusively at a big box retailer. How might you best describe this pricing strategy? View
: Your company designed an ergonomic snow shovel that costs $15 to make. Your company wants to earn a 20% margin, and competitors are pricing comparable snow shovels at $17. Using the target-cost pricing strategy, how much should your company charge for the snow shovel? View
: You are stocking up for the week at your favorite grocery store. On which of the following items would you expect to see the smallest per-unit price discount? View
: Your company is setting up a price and margin waterfall. Which of the following could be used as a unit of analysis? View
: You’ve been asked to find the selling price that allows for the best possible profit from a piece in a new men’s clothing line. If you know the cost of the piece, how could you find the optimal selling price? View
: You are responsible for negotiating a contract to supply materials to build steel hulls and other parts for a large fleet of submarines. Why might you negotiate a contract with index-based pricing? View
: How could a company use a pricing strategy to create an equilibrium between supply and demand when there are an excess number of customers trying to see movies in the evenings? View
: The leading brand of scissors decides to take advantage of back to school sales by increasing the manufacturing price they ask from its retailers, including a large chain of office supply retail stores. How could this decision impact the balance of power? View
