A popular high-end reusable water bottle company decides to release a lower-priced and less designer version of their product, which will be sold exclusively at a big box retailer. How might you best describe this pricing strategy?

 
 
 
 
 
 

The water bottle company is offering a less premium product at a lower price in order to appeal to a consumer group that may buy one of their bottles at the lower price point. This price discrimination strategy is known as a quality differentiated product line.