: You have an intern who is helping your team. She asked about the difference between cost-plus pricing and target-cost pricing. How would you best describe the question that is answered by a target-cost pricing strategy? View
: Due to rising costs, your family-owned bespoke travel company must increase the price of your services. Long-time customers could balk at the increases. How would cost-plus pricing be helpful in this situation? View
: Review: You’ve been hired to improve pricing strategies for a new and expensive children’s shoe line. Your predecessor targeted primarily customers with high valuations for the clothing. How might you you implement new pricing strategies? View
: An artisan sells handcrafted wooden cutting boards and spoons. She acquires the wood from a variety of sources, and sometimes she is able to get a great deal on the wood. However, she charges the same price even if a batch of products has a lower cost. How is the seller engaging in price discrimination? View
: How did “exogenous stockpiling” as a trigger for consumption play out with Heinz product sizes? View
: A long-time supplier of vehicles for a taxi company is being asked to participate in a reverse auction. How might participation in this type of auction most likely benefit the taxi company? View
: Your company is about to release new models of washers and dryers with significantly enhanced features. How might they use an auction pricing mechanism to sell as many of the current models as possible? View
