What problem resulted from the Red Rocket campaign?

Consumers learned to wait until there was a promotion to buy Heinz.

Consumers reduced consumption of Heinz ketchup in favor of other brands.

Retailers pressured Heinz to reduce the length of the promotions because their store brands were negatively impacted.

Retailers sold more of their private label ketchup compared to Heinz.

With consumers waiting until the price for Red Rocket dropped to 99 cents, Heinz earned a very low margin (2%).