: A company that manufactures DVD players is facing diminishing sales in the market decline phase. How might they best address the declining demand? View
: As home surround sound stereo systems reach a mature market phase, manufacturers are finding that the systems aren’t as popular with consumers. How might they respond and adjust as demand for the systems levels off? View
: You and some fellow graphic designers have created software that helps people create infographics using a series of templates and suggested layouts. You have had a limited release, and you are still trying to build market share. How might you best encourage buyers to purchase your product? View
: In which of the following scenarios would a company best be able to use competitor pricing models? View
: A company that manufactures hand-held gaming devices is facing diminishing sales in the market decline phase. How might they best address the declining demand? View
: Imagine that you are on the pricing team at Move. It is August, a big month for back to school sales, and Cali has just made a second price cut on school uniforms. You did not respond to the first price cut and then sent a message–by offering a temporary promotion on one product category important to Cali–that you would retaliate. What would be the worst next move your Move team could make? View
: Take a look at the chart representing the competitive landscape of three companies who sell various types of children’s clothing. How would you best describe the boys’ uniform market? View
: In which of the following scenarios would a company best be able to use competitor pricing models? View
: Review: A producer of airplane engines and systems sells to a number of commercial and government clients. Which of the following would be most likely to be considered a possible price discrimination violation of the Robinson-Patman Act? View
: Following an acrimonious split, two former business partners now head rival companies. How might they best overcome this challenge in order to cooperate in a Prisoner’s Dilemma situation? View
