: Your company used to charge $120 for a graphic calculator but offered a $20 rebate. For back-to-school promotions this year, your team decided to sell the same calculator for $100. Your team is shocked that sales went down. How could you use your knowledge of mental accounting to explain a possible cause for the reduction in sales? View
: Review: An international coffee corporation is expanding its coffee shops into developing economies. Based on your knowledge of Tata and Nano, which of the following will most likely be successful? View
: Your team has conducted its first conjoint analysis and is in the middle of a debate about whether or not they can use demand forecasting to predict the market share of a new wall-mount bottle opener. You’ve been listening carefully during the meeting but haven’t weighed in yet. Which of the following points convinces you that your team shouldn’t use demand forecasting? View
: Imagine you are on a team that is designing reusable water bottles. You are currently thinking of a model that has a capacity of 24 oz, keeps beverages cold for 12 hours, and costs $32. Use the conjoint analysis output data below to find customers’ increased willingness to pay for a 6 oz increase in the capacity of the water bottle. View
: Imagine you work for a company that is just starting to produce golf balls. You have the conjoint analysis output data below, and you are trying to determine just how important brand recognition is to customers. What is the decision weight of brand? View
: Conjoint analyses are done in a variety of business applications. Which of the following situations would be most appropriate for a conjoint analysis? View
: Your company has completed its survey on wooden blocks based on famous architectural sites. Analyzing the results below, how could you explain why the price that the maximum number of respondents chose isn’t the optimal price? View
: Your team is in the middle of a debate about whether or not they can use demand forecasting to predict the probability that an individual will buy your new wall-mount bottle opener. You’ve been listening carefully during the meeting but haven’t weighed in yet. Which of the following points convinces you that your team shouldn’t use demand forecasting? View
: Imagine you are on a team that is designing reusable water bottles. You are currently thinking of a model that has a capacity of 24 oz, keeps beverages cold for 12 hours, and costs $32. Use the conjoint analysis output data below to find customers’ increased willingness to pay for a water bottle that keeps beverages cold for an 6 additional hours. View
: Take another look at the conjoint analysis output data on golf balls. Which of these best describe the product customers would prefer between a High Flyer ball that travels 15 yards farther than the average ball and costs $6.99 per pack and a Magnum Force ball that travels 10 yards farther than the average ball and costs $4.99? View
