Your team is in the middle of a debate about whether or not they can use demand forecasting to predict the probability that an individual will buy your new wall-mount bottle opener. You’ve been listening carefully during the meeting but haven’t weighed in yet. Which of the following points convinces you that your team shouldn’t use demand forecasting?

 
 
 
 
 
 

Demand forecasting works much better for industries with long product development times, because changes don’t happen very rapidly. Since the wall-mounted bottle opener development time is short, a lot of changes can occur quickly and alter the accuracy of the forecast.

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