: Based on your analysis of the data in the case worksheet, what is the price that the highest percentage of consumers think is okay? View
: Based on your analysis, how many customers would Adios have if they keep their price at $15 per year? View
: Your company produces computers and other digital devices, and it is branching out to televisions now too. You are on the pricing team and need to find a value-based price. How could you best define your target segment? View
: Your company sells computers and other digital devices, and it is branching out to televisions now too. You are on the pricing team and need to find a value-based price. You’ve identified the next best alternative, which has comparable features except your television won’t come with a remote control. View
: Your team at Glow, a company that sells glow in the dark products such as glow sticks, wands, and accessories, is looking for ways to optimize prices on glow products sold at concert venues. How could an incentive curve show your team that you should consider some changes to price or unit sizes? View
: Review: A group of new roommates has driven two hours to a popular store that sells ready-to-assemble furniture. After they finish shopping, they decide to buy a few snacks to eat in the car on their drive home. What type of decision-making process best describes this purchase? View
: How can you find the overall profitability for a segment when you know the demand function and marginal cost? View
: FitStyle, a company that makes stylish and affordable athletic shoes, is thinking of differentiating its shoes based on weight, support, and footbed cushioning. They’ve made a price ladder to compare their current product offerings and prices to their main competitors. What data would show that FitStyle may need to defend a unique market position? View
