Your team at Glow, a company that sells glow in the dark products such as glow sticks, wands, and accessories, is looking for ways to optimize prices on glow products sold at concert venues. How could an incentive curve show your team that you should consider some changes to price or unit sizes?

 
 
 
 
 
 

With a more favorably reviewed product, your team should consider using this incentive curve comparison to help determine if you are undercharging for this product and could charge a higher price.