Channel Management and Retailing Quiz Answer. In this post you will get Quiz Answer Of Channel Management and Retailing
Channel Management and Retailing Quiz
Offered By ”IE Business School”
Week- 1
Module 1: Graded Assessment
1.
Question 1
Which channel function does not help to fulfill the completed transactions?
1 point
- Risk-taking
- Financing
- Physical Distribution
- Information
2.
Question 2
Which of the following sentences defines a ¨Push Strategy¨?
1 point
- None of them.
- Manufacturer uses several forms of communication to persuade consumers to demand the product.
- Manufacturer induces intermediaries to carry, promote and sell the product.
- Both definitions.
3.
Question 3
Which one of the following is not one of the main steps when designing a distribution model?
1 point
- Establish channel objectives.
- Identify channel alternatives.
- Analyze the environment.
- Evaluate the alternatives.
4.
Question 4
Which of the following is not a key factor in channel management.
1 point
- Update
- Evaluate
- Select
- Train and motivate
5.
Question 5
Which of the following is not a critical question to ask about
market-by-market growth?
1 point
- What are our growth priorities?
- How will we enable change?
- Should we follow the strategy of the best performers in the market?
- How will we deliver on our value proposition?
6.
Question 6
Which of the following is not a main marketing logistics function?
1 point
- Logistic Information Management
- Inventory Management
- Transportation
- Financing the merchandise
7.
Question 7
What definition best reflects what a merchant wholesaler does?
1 point
- Brings buyers and sellers together and assists in negotiation.
- Takes no title of goods and provides full services.
- Takes no title of goods and performs only a few functions.
- Takes title of goods.
Week- 2
Module 2 Graded Assesment
1.
Question 1
Which of the following aspects influences a channel being shorter?
1 point
Complexity of purchase process.
Simple products
High population density
2.
Question 2
Which of the following is NOT one of the three
rules for building a modern retail organization that will support an
Omni-channel strategy?
1 point
Have bold ambitions.
Plan medium and long-term.
Be a silo bluster.
Go beyond structure.
3.
Question 3
Which one of the following segmentation
criteria can you establish to minimize conflict?
1 point
Industry
Legal procedure
HR qualification
4.
Question 4
Which is one correct definition when describing Trade Marketing?
1 point
Increment the offer from the manufacturer.
Share costs among players.
It is a strategic alliance.
5.
Question 5
What of the following are trade marketing objectives?
1 point
Enhance logistics.
Improve Point of Sales (POS) turnover.
Pricing policy.
6.
Question 6
What is one of the main Category Manager (CM) functions?
1 point
Develop strategic plans for a certain product line.
Manage the relationship with retailers.
Serve as an “advocate” of the client inside the
manufacturer.
7.
Question 7
Which of the following is NOT a way retailers can improve their promotion performance
and increase their margins on promotions?
1 point
Craft promotion strategies to guide category-level decisions.
Deploy Big-data analytics to produce actionable recommendations.
Design a promotion process within the department in charge.
Build up orgnaizational capabilities to execute promotions.
8.
Question 8
What type of channel conflict did Goodyear face when several channels started to sell to the same target market?
1 point
Horizontal
Vertical
Multichannel
9.
Question 9
The person in charge of a large client is the:
1 point
Category Manager
Both
Neither of these.
Key Account Manager
Week- 3
Module 3 Graded Assessment
1.
Question 1
What main activity do retailers NOT provide?
1 point
Holding inventory.
Providing assortment.
Keeping bulk.
Offering services.
2.
Question 2
Which of the following is NOT considered an important development that is taking place in retail?
1 point
Evolving role of the Internet
Age of information
Globalization
Technology in Retailing
3.
Question 3
Which of the following descriptions of the breadth and depth of an assortment is correct?
1 point
None of them
Both of them.
Breadth is the
number of different items offered in a merchandise category.
Depth is the
number of merchandise categories a retailer offers.
4.
Question 4
What aspects from the consumer experience DOES NOT have a strong impact on brand advocacy?
1 point
Product satisfaction
Customer service
Price
Emotional connection
5.
Question 5
Which of the following sentences regarding
Sustainable Competitive Advantages (SCA) is right?
1 point
A SCA is replicating and improving a competitor’s advantage, maintaining it over a long
period of time.
For some brands such as ZARA, Distribution and information Systems are one SCA.
To build a Sustainable Competitive Advantage, retailers usually rely on their single, most competitive approach.
6.
Question 6
In which order should the so called “S.T.O.R.E.” five-step approach, to the reassessment of the role of the
physical store, be implemented?
1 point
Redesign In-store experience; Maximize the Portfolio; Redefine the Role of the Store;
Adjust Categories and Implement across channels.
Redefine the Role of the Store; Redesign In-store experience; Maximize the Portfolio; Adjust Categories and Implement across channels.
Redefine the Role of the Store; Adjust Categories; Maximize the Portfolio; Redesign In-store experience and Implement across channels.
Redesign In-store experience; Maximize the Portfolio; Adjust Categories; Redefine the Role of the Store; and Implement across channels.
7.
Question 7
Which is NOT a benefit of Omni-Channel
Retailing, especially for the traditional store-based and catalogue retailers
when using electronic channels.
1 point
Expanding markets
Building a Strategic Advantage
Becoming a leader
Overcoming the limitations of existing formats
Week- 2
Module 4 / Final Assessment
1.
Question 1
Which of the following is NOT a critical question companies need to address to achieve customer-management excellence in emerging
markets?
1 point
What are our growth priorities?
How we will maintain our strategy?
What is our distinctive value proposition?
How we will deliver our value proposition?
2.
Question 2
Which of the following sentences does NOT define Efficient
Customer Response (ECR)?
1 point
Work independently.
Increase final customer satisfaction.
Joint initiatives between producers and retailers.
Reduce activities that do not add value in the supply chain.
3.
Question 3
Which of the following can retailers NOT be classified by?
1 point
Ownership
Variety and Assortment
Communication
Price
4.
Question 4
Which of the following are the main components of a Retail Strategy?
1 point
None of them.
Target Market and Sustainable Competitive Advantage.
Target Market and Format/Marketing Mix.
Target Market and Format/Marketing Mix and Sustainable Competitive Advantage.
5.
Question 5
Which is NOT one of the main growth strategies?
1 point
Market Penetration
Retail Format Development
Diversification
Franchising
6.
Question 6
Which one is NOT a main characteristics of retailers to exploit international growth opportunities?
1 point
Financial Resources
Adaptability
Communication Campaign
Global culture
7.
Question 7
If we
talk about entry strategies, which of the following Entry Strategies requires
the highest level of investment for the retailer?
1 point
Franchising
Joint Venture (JV)
Direct Investment
Strategic Alliance
8.
Question 8
Which of the following Golden Rules for a successful Franchise is the most critical?
1 point
Select the right Partner
Select the right Market
Select the right Product
Select the right Team
9.
Question 9
Which of the following definitions is right?
1 point
Both of them
B&C are existing companies that have added an online site for information or e-commerce.
C&C is when a company takes orders on the website but have retailers deliver and collect payment.
10.
Question 10
Which of the following is NOT a mobile shopping myth?
1 point
Cool features.
The App is the answer.
Driving self-service.
It will substitute the rest of retailer’s devices.
11.
Question 11
Which of the following is NOT a reason DATA is becoming a competitive advantage in Future Retailing?
1 point
Importance of Analytics
Big Data
The need to have a lot of Information
Loyalty Programs
12.
Question 12
If you are a brand that has already covered the domestic retail market and you are already active in international expansion, what other two growth strategies could you use?
1 point
Retail Format Development and Market Penetration
Diversification and Market Expansion
Retail Format Development and Diversification
