English for Business and Entrepreneurship

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English for Business and Entrepreneurship

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Week-1

Unit 1 Assessment 1: Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge

 

1.
Question 1
Choose a number for each word or phrase:
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

____________________________

entrepreneur

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

2.
Question 2
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

______________________________

cheap

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

 

3.
Question 3
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

______________________________

product

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

 

4.
Question 4
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

______________________________

service

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

 

5.
Question 5
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

______________________________

cost

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

 

6.
Question 6
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

______________________________

increase

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

 

7.
Question 7
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

______________________________

measure

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

 

8.
Question 8
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

______________________________

survey

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

 

9.
Question 9
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

______________________________

income

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

 

10.
Question 10
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

______________________________

invest

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

 

11.
Question 11
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

______________________________

loan

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

 

12.
Question 12
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

______________________________

marketing mix

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

 

13.
Question 13
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

______________________________

promote

1 point

  • 1
  • 2
  • 3
  • 4

 

=====================================================

 

14.
Question 14
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

_____________________________

networking

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

 

15.
Question 15
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

______________________________

persuade

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

 

16.
Question 16
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

______________________________

startup

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

 

17.
Question 17
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

______________________________

innovation

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

 

18.
Question 18
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

______________________________

distribution

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

 

19.
Question 19
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

______________________________

profit

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

 

20.
Question 20
1 = This is a new word or phrase for me.

2 = I have seen this word or phrase before, but I don’t know what it means.

3 = I know what this word or phrase means, but I have trouble explaining it in English.

4 = I can explain this word or phrase in English; I can teach this word to others.

______________________________

microfinance

1 point

  • 1
  • 2
  • 3
  • 4

=====================================================

 

Check Your Understanding: “Entrepreneurship Seen as Solution to S. Africa’s Unemployment Crisis”

 

 

1.
Question 1
Instructions: All questions in this quiz refer to the reading, “Entrepreneurship Seen as Solution to S. Africa’s Unemployment Crisis.” You are allowed to refer to this reading as you answer these questions. You can open the reading in another browser window by clicking one of the links:

BASIC: https://www.coursera.org/learn/business/supplement/zrsB7/basic-entrepreneurship-seen-as-solution-to-south-africas-unemployment-crisis

ADVANCED: https://www.coursera.org/learn/business/supplement/qmXJ4/advanced-entrepreneurship-seen-as-a-solution-to-s-africas-unemployment-crisis

__________________________

Choose the best answer for each question.
When this article was published, unemployment in
South Africa was 25.2%. What was it in the previous year?

1 point

  • 20.5%
  • 24.1%
  • 25.2%
  • 35.1%

=====================================================

 

2.
Question 2
Put the following events in order from first to last (left to right):

a. Marishane wrote a business plan using a simple phone.

b. Marishane entered DryBath Gel into competitions.

c. Marishane got the idea for DryBath Gel.

d. Marishane was unsuccessful at getting a bank loan.

1 point

  • a, c, b, d
  • d, c, a, b
  • c, d, a, b
  • c, a, d, b

=====================================================

 

3.
Question 3
How many people did Ludwick Marishane contact with the idea for his waterless shower?

1 point

  • 50
  • 20
  • 80
  • 445,590

=====================================================

 

4.
Question 4
According to Jason Basel, what is the key to
starting a new business?

1 point

  • education
  • computer café
  • red tape and bureaucracy
  • one great idea

 

 

Check Your Understanding: “African women entrepreneurs think big and share dreams”

 

1.
Question 1
Instructions: All questions in this quiz refer to the reading, “African women entrepreneurs think big and share dreams.” You are allowed to refer to this reading as you answer these questions. You can open the reading in another browser window by clicking on this link:

https://www.coursera.org/learn/business/supplement/e2nWJ/african-women-entrepreneurs-think-big-and-share-dreams

What do participants learn as part of the African Women’s Entrepreneurship Program (AWEP)? Check all that apply.

3 points

  • business strategies
  • manufacturing contracts
  • distribution methods
  • advocacy
  • innovative techniques
  • investor pitches

=====================================================

 

2.
Question 2
Khadija Ally Said started her company on which special day?

1 point

  • Women’s Entrepreneurship Day
  • Her birthday
  • United Nations Day
  • Her mother’s birthday

=====================================================

 

3.
Question 3
Which two entrepreneurs created companies that addressed the issue of food waste?

2 points

  • Anick Natacha Kouadio
  • Justine Lamah
  • Mariama Abdoulaye
  • Amina Azia Ouro-Agoro
  • Zainab Mustapha Jaji

 

 

Check Your Understanding: “This recent grad brewed a startup by managing the details”

 

1.
Question 1
Instructions: All
questions in this quiz refer to the reading “This recent grad brewed a startup by managing the details.” You are allowed to refer to this reading as you answer
these questions. You can open this reading in another browser window by
clicking this link: https://www.coursera.org/learn/business/supplement/0IGSe/this-recent-grad-brewed-a-startup-by-managing-the-details

_________________________________

Where does Yatooq have outlets? Check all that
apply.

1 point

  • Kuwait
  • United States
  • Saudi Arabia
  • Turkey

=====================================================

 

2.
Question 2
What problem does Yatooq try to solve? Choose
the best answer.

1 point

  • Arabic coffee is often inconsistent
  • Arabic coffee is unavailable in the United States
  • Arabic coffee is unpopular
  • Arabic coffee is too expensive

 

Week- 2

Check Your Comprehension: “Washington state’s new apple joining a changing industry”

 

1.
Question 1
Instructions: All
questions in this quiz refer to the reading “Washington State’s New Apple Joining a Changing Industry.” You are allowed to refer to this reading as you answer these
questions. You can open this reading in another browser window by clicking one of these links:

BASIC: https://www.coursera.org/learn/business/supplement/1Ege4/basic-washington-states-new-apple-joining-a-changing-industry

ADVANCED: https://www.coursera.org/learn/business/supplement/rn7W8/advanced-washington-states-new-apple-joining-a-changing-industry

_______________________________

Choose the best answer for each question.

True or false: It is possible to create new types of fruit.

1 point

True

False

 

=====================================================

 

2.
Question 2
Why are new types of apples a good business opportunity for apple growers?

1 point

The new apples were created in university labs.

The new apples are flavorful, more popular, and can be sold for more money.

The new apples are foreign.

=====================================================

 

3.
Question 3
How does the article explain the name of “Cosmic Crisp” apples?

1 point

These apples are shaped like stars.

The skin of these apples has spots that look like stars.

These apples come from outer space.

=====================================================

 

4.
Question 4
According to Steve Lutz, why were apple growers afraid to try growing different apples?

1 point

They thought the new apples might taste bad.

They didn’t know how to grow the new types of apples.

They were already making money, so they didn’t think they needed to change anything.

 

 

Check Your Comprehension: “Bugs are the new food”

 

 

1.
Question 1
Instructions: All questions in this quiz refer to the reading “Bugs Are the New Food.” You are allowed to refer to this reading as you answer these questions. You can open this reading in another browser window by clicking this link:

BASIC: https://www.coursera.org/learn/business/supplement/FE14u/basic-bugs-are-the-new-food

ADVANCED: https://www.coursera.org/learn/business/supplement/F5DVc/advanced-bugs-are-the-new-food

__________________________

Choose the best answer for each question.
Which of the following insects are mentioned in
the article? Check all that apply.

1 point

water bugs

ants

grasshoppers

crickets

=====================================================

 

2.
Question 2
Put the following events in order from first to last, left to right:

a.
Wilson learned about cricket flour.

b.
Wilson discovered that he could not eat certain
foods.

c.
Wilson and Ellis started the company Cricket
Flours.

d.
Wilson’s friend, Ellis, thought cricket flour was
a bad idea for a business.

1 point

a, d, c, b

b, a, d, c

c, d, a, b

b, c, d, a

=====================================================

 

3.
Question 3
Which of the following is not listed as a benefit of cricket flour?

1 point

It is a source of calcium.

It is a source of iron.

It is more sustainable than beef.

It is cheap.

=====================================================

 

4.
Question 4
True or False: Eating insects is popular in the United States.

1 point

True

False

=====================================================

 

5.
Question 5
True or False: Cricket Flours products are used only for baking.

1 point

True

False

 

 

Unit 2, Assessment 1: Questions and Intonation

 

1.
Question 1
Complete the question by choosing the correct verb.

______ that your new cell phone?

1 point

Is

Does

=====================================================

 

2.
Question 2
The speaker of question 1 should use _____________ intonation.

1 point

rising

falling

=====================================================

 

3.
Question 3
Complete the question by choosing the correct verb.

_____ you like it?

1 point

Are

Do

 

=====================================================

 

4.
Question 4
_____ you buy it online?

1 point

Were

Did

=====================================================

 

5.
Question 5
Choose the correctly written question:

1 point

Which are ice-cream flavors popular in your country?

Which ice-cream flavors are popular in your country?

=====================================================

 

6.
Question 6
The speaker of the above question should use _________ intonation.

1 point

falling

rising

 

Analyzing Sample Survey Data

 

1.
Question 1
Which option provides more reliable and persuasive survey information about a new product?

1 point

information from 50 male respondents, plus 50 female respondents

information from 100 male respondents

=====================================================

 

2.
Question 2
Which option provides more reliable and persuasive survey information about a new product?

1 point

information from 25 teenagers, plus 25 people aged 20-30

information from 50 teenagers

=====================================================

 

3.
Question 3
Which option provides more reliable and persuasive survey information about a new product?

1 point

information from 100 respondents

information from 75 respondents

=====================================================

 

4.
Question 4
Which option provides more reliable and persuasive survey information about a new product?

1 point

40% of respondents are “interested” in the new product

75% of respondents are “not interested” in the new product

=====================================================

 

5.
Question 5
Answer the questions below based on this new product survey information.

These survey respondents could probably provide useful market information about products that …

1 point

a. don’t require access to clean water

b. are designed for older women

c. both a and b.

d. none of the above

=====================================================

 

6.
Question 6
Which group would be most likely to buy a bath lotion that you could use instead of taking a bath?

1 point

younger males

older males

=====================================================

 

7.
Question 7
What is a good price for this product?

1 point

less than 100 rand per use

100-200 rand per use

more than 200 rand per use

=====================================================

 

 

 

Peer-graded Assignment: Unit 2, Assessment 2: Your Survey and Results

 

Click Here To Download

[Attention]: To get any assignment File you must need to click here to subscribe to YouTube and after that fill up this google form]

 

Week- 3

Check Your Understanding: “Nigeria’s Wecyclers for reusable future in Lagos”

 

1.
Question 1
Instructions: All
questions in this quiz refer to the reading “Nigeria’s Wecyclers Work for
Reusable Future in Lagos.” You are allowed to refer to this reading as you
answer these questions. You can open this reading in another browser window by
clicking one of these links:

BASIC: https://www.coursera.org/learn/business/supplement/hnOeT/basic-nigerias-wecyclers-works-for-reusable-future-in-lagos

ADVANCED: https://www.coursera.org/learn/business/supplement/nX1uR/advanced-nigerias-wecyclers-work-for-reusable-future-in-lagos

________________________________

Choose the best answer for each question.
Wecylers sell trash to …

1 point

neighbors

people and factories that can use it

people who live in other cities

=====================================================

 

2.
Question 2
What is the correct order for the steps in the Wecycler process?

employees sort trash and decide what they can sell
factories buy recyclable materials
employees collect trash from neighbors
factories re-use recyclable materials to make new products
1 point

3, 1, 2, 4

1, 2, 3, 4

4, 3, 2, 1

3, 2, 1, 4

=====================================================

 

3.
Question 3
What is NOT an example of something that Wecyclers would want to collect?

1 point

aluminum cans

bottles

old clothes

plastic bags

=====================================================

 

4.
Question 4
In the last paragraph, the word massive probably means . . .

1 point

very dirty

very warm

very large

very old

=====================================================

 

5.
Question 5
What does Ms. Oladapo think about Wecyclers?

1 point

She thinks they are doing something helpful for the neighborhood.

She thinks they will not succeed in making a profit.

She thinks they are not solving the problem of trash in Lagos.

She thinks they are hard workers.

 

 

Check Your Understanding: “Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach”

 

1.
Question 1
Instructions: All
questions in this quiz refer to the reading “Chinese Go to Los Angeles for
Kobe Bryant, But Skip the Beach.” You are allowed to refer to this reading
as you answer these questions. You can open this reading in another browser
window by clicking one of these links:

BASIC: https://www.coursera.org/learn/business/supplement/dKyVy/basic-chinese-go-to-los-angeles-for-kobe-bryant-but-skip-the-beach

ADVANCED: https://www.coursera.org/learn/business/supplement/Ty4hH/advanced-chinese-go-to-los-angeles-for-kobe-bryant-but-skip-the-beach

___________________________________

Choose the best answer for each question.
Why are Chinese tourists an important market for Los Angeles?

1 point

There are large numbers of them.

They spend more money than other foreign tourists.

They spend more time in Los Angeles than other foreign tourists.

All of these reasons (a, b, and c)

=====================================================

 

2.
Question 2
Which of these is NOT a reason that Chinese tourists usually travel to Los Angeles?

1 point

to go shopping

to get treatment for a disease

to swim and enjoy the ocean

to visit museums

=====================================================

 

3.
Question 3
Which of these would be the best headline, or title, of this article?

1 point

Los Angeles Worries about Chinese Tourists

Kobe Bryant Says Hello to Chinese Tourists

Chinese Tourists Travel to Los Angeles for Cancer Treatments

Los Angeles’ Tourism Business Makes Changes to Serve Chinese Tourists

=====================================================

 

4.
Question 4
Which of the following have Los Angeles’ tourism businesses NOT done to attract Chinese tourists?

1 point

starting a Chinese-language website

filming a Chinese-language movie about tourists

serving beer the way Chinese tourists usually like it

employing Chinese speakers in hotels

=====================================================

 

5.
Question 5
The last two paragraphs describe a new group of Chinese tourists that is growing. Which of these describes this new group?

1 point

They are trying to save money by traveling cheaply.

They don’t know how to drive.

They are more independent than other Chinese tourists.

They are not interested in basketball.

 

 

Week- 4

Peer-graded Assignment: Unit 3 Assessment 2: Written Business Plan

 

Click Here To Download

[Attention]: To get any assignment File you must need to click here to subscribe to YouTube and after that fill up this google form]

 

Week- 5

Unit 4 Assessment 1: Reflective Response

 

1.
Question 1
What strategies can an entrepreneur use to save money when bootstrapping?

Please post your response in the text box below. Then, copy and paste it in the Week 5 Discussion Board to share with other learners:

https://www.coursera.org/learn/business/discussions/weeks/5

Good

 

 

Check Your Understanding: “Poll: Businesses Designed to Help India’s Poor Attract Overseas Investors”

 

1.
Question 1
Instructions: All questions in this quiz refer to the reading, “Poll: Businesses Designed to Help India’s Poor Attract Overseas Investors.” You are allowed to refer to this reading as you answer these questions. You can open the reading in another browser window by clicking on this link:

https://www.coursera.org/learn/business/supplement/OoZsO/poll-businesses-designed-to-help-indias-poor-attract-overseas-investors

What is ScrapApp’s product?

1 point

a service offering environmentally friendly garbage and recycling disposal

a service linking micro-finance with women entrepreneurs

a service selling rechargeable batteries and paper lanterns

a funding agency for start-ups with a social impact focus

=====================================================

 

2.
Question 2
Which is true about investment in social enterprises in India?

1 point

Micro-finance in India has decreased in popularity over the last decade

Funding social enterprises is much harder in India compared to Singapore

Much of it is funded by investors outside of India

Many of the social enterprises based in India are actually supporting causes in Africa

=====================================================

 

3.
Question 3
Essmart Global is an example of:

1 point

a social enterprise dealing with an environmental problem

a success story involved micro-finance in India

an Indian investor finding success in the United States

a company whose investors are mostly foreign

 

Check Your Understanding: “Crowd-sourced funding provides ‘Kickstart’ to new business ventures”

 

1.
Question 1
Instructions: All questions in this quiz refer to the video “Crowd-Sourced Funding Provides ‘Kickstart’ to New Business Ventures.” You are allowed to refer to this video as you answer these questions. You can open this video in another browser window by clicking this link: https://www.coursera.org/learn/business/lecture/moM5K/listening-crowd-sourced-funding-provides-kickstart-to-new-business-ventures

________________

Choose the best answer for each question.

Which statement below about Yael Krigman is TRUE?

1 point

She dreams of being a manager at a bakery.

Now she teaches baking classes.

She used to be a lawyer but she quit her job to start a business.

=====================================================

 

2.
Question 2
How much money does Krigman want to raise in her crowdfunding campaign?

1 point

$7,000

$1,700

$17,000

$70,000

=====================================================

 

3.
Question 3
What reward do Krigman’s campaign backers receive?

1 point

shares

cake pops

coupons

interest

=====================================================

 

4.
Question 4
Krigman shared several reasons for using Kickstarter to help fund her business. What were they? Check all that apply.

1 point

She did not want to give away part of her company to investors.

She tried a different crowdfunding platform and didn’t like it.

A bank loan was not easy for her to get because her business is small.

She wanted to use the crowdfunding platform to test her product.

=====================================================

 

5.
Question 5
Krigman asked many people in her social network to spread the word about her campaign, including…

1 point

past customers

local politicians

Hollywood actors

all of the above

=====================================================

 

6.
Question 6
Besides new business projects, what other projects have received funds through Kickstarter, according to the news report?

1 point

space exploration

new records

movies

all of the above

 

Check Your Understanding: “How to Pitch a Business”

 

1.
Question 1
Instructions: All
questions in this quiz refer to the video, How to Pitch a Business.” You are allowed to refer to this video as you answer these questions. You can open this video in another browser window by clicking this link: https://www.coursera.org/learn/business/lecture/y1z5Z/listening-how-to-pitch-a-business

_________________________

In this video Faysal Sohail, General Partner at CMEA Capital, gives young entrepreneurs tips on how to successfully pitch their business to potential investors.

Check all that apply. The speaker, Faysal Sahail, is…

1 point

a successful entrepreneur

a venture capitalist

a military general

an airline pilot

=====================================================

 

2.
Question 2
How many pitches does Sahail receive every year?

1 point

three

dozens

hundreds

thousands

=====================================================

 

3.
Question 3
Sahail shares basic points to help entrepreneurs prepare to meet with a venture capitalist. What are they? Check all that apply.

1 point

Make friends with the investor on social media sites like Facebook.

Get a referral to the investor from someone they know and trust.

Send articles about the business to the investor before meeting.

Research the companies and industries the venture capitalist has invested in.

=====================================================

 

4.
Question 4
Sahail also shares advice for delivering the pitch. What are his guidelines? Check all that apply.

1 point

Use as many slides as needed, with more images than words.

Be brief. Get to the main idea quickly.

Leave time for questions and comments.

Be yourself. Show passion for the business.

Explain how and why the business will earn a profit.

Describe the business in a few minutes.

Don’t leave without scheduling another meeting.

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5.
Question 5
What kind of hook did Sahail’s favorite pitch begin with?

1 point

a question + interesting fact

a personal story

an interesting fact

a question

 

Unit 4 Assessment 2: Elevator Pitch (written)

 

 Better