Home » Innovation & Entrepreneurship - From Basics to Open Innovation » In the innovation portfolio matrix, how do we measure types of projects? In the innovation portfolio matrix, how do we measure types of projects? 3. Question 3 In the innovation portfolio matrix, how do we measure types of projects? 1 point New markets versus new products. Potential project duplicates over time. Time horizon, certainty, and risk. Potential profit versus cost. Other Questions Of This Category What is the relationship between innovation and entrepreneurship?What are the three types of innovation?Where can innovation come from?Which of the following are key elements of the definition of innovation given by Mark Coopersmith?What is a unicorn in the startup and business context?Which of the following are key elements of the definition of entrepreneurship given by Mark Coopersmith?What is the definition of a market segment according to the definition given?What is the startup advantage?Why can we consider failure to be an asset or strategic resource?What is the average current (2015) lifespan of a US Fortune 500 company?What does TAM SAM SOM stand for?Which of the below are part of TGDIYCMN?Which is the smallest?What is a persona?When would you pivot?