Home » Innovation & Entrepreneurship - From Basics to Open Innovation » What is a persona? What is a persona? 1. Question 1 What is a persona? 1 point The profile you can derive by using big data analysis on your targeted customer segment. The profile of an existing customer in your target segment. The fictional profile of the potentially most profitable customer. Fictional character who represents your target customer. Other Questions Of This Category What is the definition of a market segment according to the definition given?When would you pivot?What is the startup advantage?Why can we consider failure to be an asset or strategic resource?Where can innovation come from?What is the relationship between innovation and entrepreneurship?Which of the following are key elements of the definition of entrepreneurship given by Mark Coopersmith?What are the three types of innovation?In the innovation portfolio matrix, how do we measure types of projects?Which of the following are key elements of the definition of innovation given by Mark Coopersmith?What is the average current (2015) lifespan of a US Fortune 500 company?What does TAM SAM SOM stand for?Which of the below are part of TGDIYCMN?Which is the smallest?What is a unicorn in the startup and business context?