One of the most important concepts learned from the Obama

Cumulative Quiz >>> One of the most important concepts learned from the Obama campaign website experiment is >>> Design Principles: an Introduction

Use data because our assumptions are often wrong

Use data from other websites to predict user behavior on your website.

The best method is to use intuition

Ask people for money as soon as possible because they have a short attention span and soon the leave the site

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Both

Mistake

Slip

None

The wording of the dialog was unclear, causing the user to misunderstand what the dialog was asking. The question is misleading: if you have a quick glance at the alert popup, you only see “SAVE CHANGES”. But in fact the full sentence means the opposite.

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Question 4

The designers at 37Signals wanted to see if a different headline would make users more likely to sign up with their Highrise service. What is an appropriate null hypothesis for this A/B test?

1 / 1 point

The percentage of people who sign up with design A (the baseline) is DIFFERENT than the percentage of people who sign up with design B.

The percentage of people who sign up with design A (the baseline) is the SAME as the percentage of people who sign up with design B.

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Right-aligned

Left-aligned

Centered

Staggered

German is read from left to right, and the left-alignment is natural.

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change the message to “Are you sure you want to leave the page without saving your changes?” and make the action buttons “Don’t Save” and “Save” respectively, so the user knows what action their click is taking

Move the “Cancel button to the lower-left corner.

Home » Design Principles: an Introduction » One of the most important concepts learned from the Obama campaign website experiment is:

One of the most important concepts learned from the Obama campaign website experiment is:

Cumulative Quiz >>> One of the most important concepts learned from the Obama campaign website experiment is >>> Design Principles: an Introduction

1.

6.

4.

10.

7.

2.

5.

9.

8.

3.

To differentiate related and unrelated information on a page, one could: (Select all that apply.)