: Imagine you work for FitStyle, a company that makes stylish and affordable athletic shoes. Your team needs to price the newest running shoe. Which of the following offers would customers be likely to prefer? View
: A karate school for youth and adults has just conducted a client survey after its successful second year of business. Some customers noted that costs increased significantly in the second year. Owners are puzzled because cost increases between the first and second year were intentionally quite small. View
: Review: Take another look at the conjoint analysis output data on golf balls. Which of these best describe the product customers would prefer between a High Flyer ball that travels 15 yards farther than the average ball and costs $6.99 per pack and a Magnum Force ball that travels 10 yards farther than the average ball and costs $4.99? View
: Imagine you are on a team responsible for pricing blenders. Your current product lineup includes two blenders with distinct features: View
: A children’s gym and activity center has members sign up for recurring monthly dues payments, and they don’t send monthly payment reminders or give members a reminder that their membership is rolling into another month. Using your knowledge of mental accounting, how would you best explain the center’s strategy? View
: Imagine you work for Glow, a company that sells glow in the dark products such as glow sticks, wands, and accessories. Your team needs to price a new glow wedding package. Which of the following offers would customers be likely to prefer? View
: Your company used to charge $120 for a graphic calculator but offered a $20 rebate. For back-to-school promotions this year, your team decided to sell the same calculator for $100. Your team is shocked that sales went down. How could you use your knowledge of mental accounting to explain a possible cause for the reduction in sales? View
: Review: An international coffee corporation is expanding its coffee shops into developing economies. Based on your knowledge of Tata and Nano, which of the following will most likely be successful? View
: Your team has conducted its first conjoint analysis and is in the middle of a debate about whether or not they can use demand forecasting to predict the market share of a new wall-mount bottle opener. You’ve been listening carefully during the meeting but haven’t weighed in yet. Which of the following points convinces you that your team shouldn’t use demand forecasting? View
: Imagine you are on a team that is designing reusable water bottles. You are currently thinking of a model that has a capacity of 24 oz, keeps beverages cold for 12 hours, and costs $32. Use the conjoint analysis output data below to find customers’ increased willingness to pay for a 6 oz increase in the capacity of the water bottle. View
