Imagine you work for Glow, a company that sells glow in the dark products such as glow sticks, wands, and accessories. Your team needs to price a new glow wedding package. Which of the following offers would customers be likely to prefer?

 
 
 
 
 
 

Customers will perceive this offer as two gains–the 25% discount and free shipping–and no loss. This option will be best received from the psychological perspective of customers.