Introduction to the Design Process >>> Which of the following is not a key design skill >>> UX Design: From Concept to Prototype
While commercialization is one way to ensure sustainability of the design solution designers created, in larger organizations detailed business considerations are usually not the direct purview of designers themselves.
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Design is fundamentally concerned with creating solutions to particular problems. Those solutions can be attractive (and designers try to make them so) but they are intended to first and foremost be effective—to effectively perform their function within the constraints of the design problem designers are trying to solve.
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The choice of methods that designers use to do formative research often has to be made based on available funding and time. If resources are limited, informal methods are often preferable to formal methods since they tend to fast and cheap, and they fit compressed project timelines and limited funding. At the same time, in the hands of experienced designers, such methods can be extremely valuable for understanding user needs and design constraint.
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The issue is not that designers do low-quality work. It’s that most real-world design problems are complex enough that they often involve conflicting constraints—constraints that pull the design solution in different directions. A designer has to balance those conflicting demands, and this balancing usually means that some aspects of the design end up being done in a way that the designer wouldn’t have chosen if the constraints were not present.
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A fundamental part of the design process is to determine exactly what problem needs to be solved. This is an iterative process, and designers keep reframing the design problem time and time again as they work on a project. In fact, figuring out what the right problem is that needs to be solved is often the most challenging part of the design process.
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Designers iteratively move back and forth through all aspects of the design process.
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The problem designers initially try to tackle is often too broad to allow creation of a cohesive, feasible, and effective solution. In addition, resources are usually limited (and become more so over time), often requiring designers to scale back the scope of what they are working on. Articulating clearly just how much they will try to do—what the limits of the problem are that the designers are trying to solve—is an important aspect of design.
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Discovery of user needs and understanding of the content domain can come about through a broad range of methods, from surveys to observations, to interviews, to participatory design groups. Each method has its strengths and weaknesses, and designers combine them based on what they are trying to learn, how much time and resources they have, and where their methodological strengths are.
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This is correct. All of the above methods, and many others, can be used to discover user needs and better frame the design problem.
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