Home » Innovation Through Design: Think, Make, Break, Repeat » Why are personas used during the design thinking process? Why are personas used during the design thinking process? 6. Question 6 Why are personas used during the design thinking process? 1 point To visually represent interactions between a user and product To allow the designer engage with the needs of the user throughout the design process To generate as many concepts as possible without making judgement To explore early concepts through observation and conversation Other Questions Of This Category Why are storyboards used during the design thinking process? (Select all that apply)What is a prototype?True or false? Personas are created from fictional information to represent typical users, customers or other stakeholders?Personas are created from: (Select all that apply)What techniques assist in the design making process?How does Norman believe user errors and mistakes can be eliminated through the evaluation phase of the design process? (Select all that apply) Norman, D. (2018, January 16). What went wrong in Hawaii,…Data collected during the design thinking phase can be turned into:According to Donald Norman, what is the difference between “affordance" and "perceived affordances”? Norman, D. A. (1999). Affordance, conventions, and design. Interactions, 6(3), 38-43. Retrieved…According to Jared M. Spool, what is the different between mockups and prototypes? Spool, J. M. (2012, September 20). Exploring the problem space through prototyping. Retrieved from When can user-based evaluation methods be used?(Select all that apply) Prototyping early and often is beneficial because it:Why is customer-focused research important for innovation?Breaking a design solution:Collected data on users is typically turned into design concepts during which phase of the design process?Which statement best describes a human-centred design approach?