Home » Innovation Through Design: Think, Make, Break, Repeat » Why are personas used during the design thinking process? Why are personas used during the design thinking process? 6. Question 6 Why are personas used during the design thinking process? 1 point To visually represent interactions between a user and product To allow the designer engage with the needs of the user throughout the design process To generate as many concepts as possible without making judgement To explore early concepts through observation and conversation Other Questions Of This Category Why are storyboards used during the design thinking process? (Select all that apply)True or false? Personas are created from fictional information to represent typical users, customers or other stakeholders?How does Norman believe user errors and mistakes can be eliminated through the evaluation phase of the design process? (Select all that apply) Norman, D. (2018, January 16). What went wrong in Hawaii,…What techniques assist in the design making process?Data collected during the design thinking phase can be turned into:What is a prototype?According to Donald Norman, what is the difference between “affordance" and "perceived affordances”? Norman, D. A. (1999). Affordance, conventions, and design. Interactions, 6(3), 38-43. Retrieved…Personas are created from: (Select all that apply)According to Jared M. Spool, what is the different between mockups and prototypes? Spool, J. M. (2012, September 20). Exploring the problem space through prototyping. Retrieved from When can user-based evaluation methods be used?Collected data on users is typically turned into design concepts during which phase of the design process?Why is customer-focused research important for innovation?(Select all that apply) Prototyping early and often is beneficial because it:What is design thinking? (Select all that apply)What are the three approaches to the breaking part of the design process?