Home » Innovation Through Design: Think, Make, Break, Repeat » Why is customer-focused research important for innovation? Why is customer-focused research important for innovation? 8. Question 8 Why is customer-focused research important for innovation? 1 point It enables the evaluation of existing products or service. It provides evidence of what customers want enabling products or services to be designed to meet these needs. It can uncover customer needs that have not previously been considered and can help uncover future customer needs that may not have surfaced. It helps to generate large amounts of customer data for the research team. Other Questions Of This Category True or false? Customer-focused research can help uncover customer needs that have previously been overlooked.Which of the following are common evaluation methods? (Select all that apply)What is design thinking? (Select all that apply)Why are expert-based evaluation methods used?What is a prototype?How does Norman believe user errors and mistakes can be eliminated through the evaluation phase of the design process? (Select all that apply) Norman, D. (2018, January 16). What went wrong in Hawaii,…Why are storyboards used during the design thinking process? (Select all that apply)When can user-based evaluation methods be used?Why is sketching considered a good tool for concept generation? (Select all that apply)Why are personas used during the design thinking process?According to Jared M. Spool, what is the different between mockups and prototypes? Spool, J. M. (2012, September 20). Exploring the problem space through prototyping. Retrieved from Data collected during the design thinking phase can be turned into:Personas are created from: (Select all that apply)Which statement best describes a human-centred design approach?True or false? Personas are created from fictional information to represent typical users, customers or other stakeholders?