You run a local catering business that specializes in catering large events as well as providing personal chef services for individual clients. You often have a significant increase in demand around the holidays, with more events and more elaborate pre-packaged holiday meal requests from clients. Which of the following criteria best describes this situation and helps you select a pricing strategy?

 
 
 
 
 
 

The holidays create a much higher demand for event catering and personal chef services, making your capacity very constrained. These conditions suggest that peak load pricing strategies may help.