A small business owner is trying to determine a selling price for a new product in a line of vintage-inspired wooden toys. She’s currently thinking of creating the product in-house for a cost of $18 and selling it for $30. Which of the following scenarios would result in the largest markup percent for her company?

 
 
 
 
 
 

You’ve correctly calculated the markup percentages using the formula (selling price – cost)/cost. In this scenario, the markup percent would be the highest for the company.