A catering company asks customers to pay for their events in two payments, with the second payment due six weeks prior to the event date. Using your knowledge of consumer price perceptions, why might customers prefer to pay the balance in advance?

 
 
 
 
 
 

Customers prefer to pay for products and services in advance, because it will separate the pain of payment from the use of the product or service and improve the consumption experience.

Other Questions Of This Category