Loren is purchasing a gift to present to her father at a celebration of his career and accomplishments. Expectations are high because there will be many influential guests and the event will be featured in a magazine. How would you best describe Loren’s likely purchasing process?

 
 
 
 
 
 

Due to the public nature of the gift presentation and the pressures to impress guests, Loren is making a high involvement, high visibility purchase.