Many consumers consider a smart phone to be a prestige item that projects a certain image. These consumers would like have a smart phone and they’re willing to pay more than the basic phone for it, but they may not opt for the premium “unlimited” option.
Talk Now is creating a mobile phone plan for developing economies. Based on your knowledge of Tata and Nano, which of the following will most likely be successful for image-conscious consumers who wish to purchase a mobile phone plan?
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