: You work for a company that makes luxury watches. The prices of watches in your product line could best be described as ranging from moderately to super expensive. Your team is considering whether or not to add a lower entry price watch to the product line. How might this decision impact pricing and sales of the product line? View
: Your company needs to set prices for a line of coffee makers. Using the information below and the Weber-Fechner Law of Pricing, how would you calculate the price for intermediate product P3? View
: Retail clothing stores in Brazil are a rapidly growing market. A popular clothing store chain is trying to increase its profit by offering strategic discounts to its customers. Which of the following offers should the store reconsider as it may not keep customers paying in line with their willingness and ability to pay? View
: Which of the following businesses most effectively bundles its products or services to provide value for the customer? View
: Consider how the following businesses have bundled their products or services. Which of these bundles best pairs items in the bundle? View
: A prestigious kitchen appliance company specializes in European-style custom ovens. Its product line started with smaller high-end ovens with their signature styling and now includes large ovens that can price over $150,000 and are available in a wide variety of colors and finishing features. How might the decision to carry large, highly customizable and expensive ovens impact the company? View
: You work for an established company that makes woodwind instruments. Your product line of saxophones ranges from student to professional level horns. The vast majority of your buyers don’t buy a more expensive version after purchasing an initial student instrument. How might you best price the entry level version of the saxophone? View
: Sparkle is considering a price move to maximize revenue of their hoodie sweatshirt for girls. Consider the unconstrained price optimization and war gaming options below. How might Sparkle best maximize sales? View
: Review: Look at the signaling game in extensive form below. Which of these describe the most strategic decision? View
: Review: Which of these actions would be most likely to be considered a rule of reason violation of the Sherman Antitrust Act? View