Retail clothing stores in Brazil are a rapidly growing market. A popular clothing store chain is trying to increase its profit by offering strategic discounts to its customers. Which of the following offers should the store reconsider as it may not keep customers paying in line with their willingness and ability to pay?


While dynamic pricing strategies can be very effective, the store needs to make sure that it isn’t dropping prices too quickly. Otherwise the customers who may have been willing to pay more for the latest styles will wait in order to get a better deal.

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