: As home surround sound stereo systems reach a mature market phase, manufacturers are finding that the systems aren’t as popular with consumers. How might they respond and adjust as demand for the systems levels off? View
: You and some fellow graphic designers have created software that helps people create infographics using a series of templates and suggested layouts. You have had a limited release, and you are still trying to build market share. How might you best encourage buyers to purchase your product? View
: In which of the following scenarios would a company best be able to use competitor pricing models? View
: A company that manufactures hand-held gaming devices is facing diminishing sales in the market decline phase. How might they best address the declining demand? View
: Imagine that you are on the pricing team at Move. It is August, a big month for back to school sales, and Cali has just made a second price cut on school uniforms. You did not respond to the first price cut and then sent a message–by offering a temporary promotion on one product category important to Cali–that you would retaliate. What would be the worst next move your Move team could make? View
: Take a look at the chart representing the competitive landscape of three companies who sell various types of children’s clothing. How would you best describe the boys’ uniform market? View
: In which of the following scenarios would a company best be able to use competitor pricing models? View
: Review: A producer of airplane engines and systems sells to a number of commercial and government clients. Which of the following would be most likely to be considered a possible price discrimination violation of the Robinson-Patman Act? View
: Following an acrimonious split, two former business partners now head rival companies. How might they best overcome this challenge in order to cooperate in a Prisoner’s Dilemma situation? View
: Two rival companies sell handmade hammocks in a seaside town. This summer, they’ve been competing for the business of tourists by cutting or raising prices. Using your knowledge of the Prisoner’s Dilemma, which outcome would be worst for both companies? View
