: How might a value map help a firm that is trying to better understand its prices for home audio systems and the value it offers customers relative to its competitors? View
: Your company has an established position in the market. Which of the following best describes the sequential game you might conduct with an entrant? View
: Two bakeries make most of their money on wedding cakes, and competition each summer wedding season is brutal. What long term strategy would most likely work best in this game between the two bakeries? View
: Secure Inc creates security cameras for homes and businesses. A competitor, Safe Zone, has entered the market. If Safe Zone prices their cameras far below the price of Secure’s cameras and in the value surplus area of the value map, what is Secure likely to do? View
: Your company produces metal kitchenware. How would you be able to move the fair market value line higher when you introduce copper mugs into your barware line? View
: Review: The embroidery and custom sewing company you grew from a hobby into a full-time business has the biggest share of a market that doesn’t have many players. How should you price your services? View
: Two rival companies sell handmade hammocks in a seaside town. Every summer, they compete for the business of tourists by cutting or raising prices. Using your knowledge of the Prisoner’s Dilemma, which outcome would be best for both companies? View
: Which of the following software companies is most likely to benefit from game theory analysis? View
: Your team is trying to determine if you have the resources to create a value map. You’ve summarized the information available to the team. What might hold you back from being able to create a value map? View
: Review: You own a pet grooming company, and you’ve just constructed a competitive pricing framework. What conclusions could you draw? View
