How might a value map help a firm that is trying to better understand its prices for home audio systems and the value it offers customers relative to its competitors?

 
 
 
 
 
 

That’s right. Value mapping is a useful tool for uncovering insights around the value the company provides and the prices they charge for it relative to their competitors.

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Review: Your company produces metal kitchenware. How would you be able to move the fair market value line higher when you introduce copper mugs into your barware line?

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