FitStyle, a company that makes stylish and affordable athletic shoes, is thinking of differentiating its shoes based on weight, support, and footbed cushioning. They’ve made a price ladder to compare their current product offerings and prices to their main competitors. What data would show where FitStyle may need to add a product offering?

 
 
 
 
 
 

This data reveals a gap that FitStyle should considering filling with a new product offering, as the step between price points is so wide and a competitor has a price point in that range.