FitStyle, a company that makes stylish and affordable athletic shoes, is trying to determine how many customer segments they can serve. Which of these indicates they may have difficulty serving a particular customer segment?

 
 
 
 
 
 

Once businesses understand and articulate a winning value proposition, they must have the capabilities and assets they’ll need to deliver the proposition. If the company still needs to develop those capabilities and assets, they may not be ready to serve that particular customer segment.