Imagine you work at Glow, a company that sells glow in the dark products such as glow sticks, wands, and accessories. Your team has created a price piano in order to better understand hot price points in the market. Which of the following strategies represents the best next step based on the results of the price piano?

 
 
 
 
 
 

If competitors are varying their price structure across channels, the team may wish to determine if they should also vary prices accordingly.