How much did Philips make on the sale of each Superbulb?

 
 
 
 
 
 

That’s right. Philips actually lost money with each sale of the Superbulb.

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What is the minimum price Philips needs retailers to charge to end-customers to cover the costs of the LED bulb?

What is the manufacturer dollar margin per Philips LED bulb, assuming retail prices of $8?

What is the manufacturer dollar margin for the Philips LED bulb assuming retail prices of $12?

What is the manufacturer dollar margin for the Philips LED bulb assuming retail prices of $20?

What is the manufacturer dollar margin for the Philips LED bulb assuming retail prices of $15?

Given similar costs and product quality with the competitor, should Philips enter the B2C market and at what price to maximize profits?