Positioning What you need for a successful Marketing Strategy

Positioning What you need for a successful Marketing Strategy Quiz Answer. In this post you will get Quiz  Answer Of Positioning What you need for a successful Marketing Strategy

 

Positioning What you need for a successful Marketing Strategy

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Week- 1

Marketing process and Positioning

1.
Question 1
Which of the follow statements
is/are false:

1 point

  • The Marketing process should always start with the market assessment.
  • The positioning is the core of the Marketing process for it defines the target group and what we are going to sell to that target group and is the basis upon which we build the marketing mix.
  • The Marketing process changes when comparing business to business and business to consumer.
  • Unless you have a clear positioning your Marketing plan will not work.

2.
Question 2
Which of the following is/are true?

1 point

  • The market assessment should cover what is happening in the category in the major countries.
  • The market assessment should cover what is happening in the category in the market where you are competing.
  • The market assessment needs to focus on those elements of the context that are relevant for the target group and market we are reaching out.
  • The market assessment should incorporate the customers, the company, the competitors, the collaborators and the context (political, environmental, social and technological factors).

3.
Question 3
Which of the following statements is/are true:

1 point

  • The positioning should always start with the differentiation.
  • If you are dealing with a start up, you do not need to start with a clearly defined target
    group.
  • The positioning can start with a clearly defined target group or with differentiation. Both work!
  • As per today, positioning is not really relevant for you cannot really differentiate yourself.

4.
Question 4
Why is positioning a must
have for defining your marketing strategy?

1 point

  • Because it is defined by our Marketing Mix.
  • Because the marketing mix will follow up after the positioning has been defined. When doing so we will make sure that the marketing mix is consistent with that positioning.
  • Because it defines your target group and value proposition, which are going to be the
    basis of your marketing strategy and marketing plan.
  • Because it is connected to corporate strategy and every single company gets it right.

5.
Question 5
Please select the right answer:
The success of Starbucks is…

1 point

  • Based on combining an outstanding value proposition for a mass undifferentiated market.
  • A combination of brand image and market segmentation, great coffee and speed.
  • Pure Branding and PR.
  • The result of a well defined marketing strategy leveraged on a relevant positioning.

6.
Question 6
Please select the right answer: Marketing has evolved significantly…

1 point

  • Therefore, they key lies in following up the latest market trends.
  • Therefore, the key lies in being selective, incorporating every new technology and creating an appealing
    brand.
  • However, the marketing principles remain the same. What has changed are the tools we have but basic concepts like positioning are still applicable.
  • However, only some of the marketing principles remain the same. This is the case of positioning.

7.
Question 7
Please choose the right answer/s: When we have our positioning properly defined…

1 point

  • Marketing is done and Sales will follow up with the execution.
  • We are not done. Next step will consist of defining a consistent marketing mix and work on its execution.
  • We are done: We have come up with a sustainable competitive advantage that will make the difference if properly executed.
  • We have to move ahead with the marketing mix implementation and track the market changes to check if it really works.

 

 

 Week- 2

Segmentation and targeting

1.
Question 1
Which of the following criteria is commonly used by organizations to structure its sales department?

1 point

Behavioral segmentation

Geographic segmentation

Psychographic segmentation

Demographic segmentation

2.
Question 2
Which of the following criteria can be very precise in terms of providing a deep customer insight but can be hard to work with in real life?

1 point

Geographic segmentation

Behavioral segmentation

Psychographic segmentation

Demographic segmentation

3.
Question 3
Which of the following criteria explains what customers are really doing and can help us to predict future behaviors?

1 point

Behavioral segmentation

Geographic segmentation

Psychographic segmentation

Demographic segmentation

4.
Question 4
Which of the following is commonly used but usually
needs to be combined with other criteria to optimize business results.

1 point

Behavioral segmentation

Geographic segmentation

Psychographic segmentation

Demographic segmentation

5.
Question 5
Please complete the following sentence: The best approach towards addressing a
consumer market…

1 point

Is geographic segmentation

Is behavioral segmentation

Is demographic segmentation

Depends on your business objectives

6.
Question 6
Please complete the following sentence: Targeting is all about…

1 point

Selecting
the segment you want to reach out, excluding the rest of the market segments

Selecting the segment or segments you want to reach out

Prioritizing some market segment or segments over others

Deciding on the customers to reach out with your sales promotions

 

Segmentation and targeting 2

1.
Question 1
Please select the right answer/s:
Mass Marketing…

1 point

Is not applicable any more.

Is only applicable to the luxury market.

Is usually applied when the market needs are homogeneous and relevant economies of scale could be attained.

Is about covering all market segments. The main objective is to stop competition from entering into the market.

2.
Question 2
Choose the right answer/s: Niche Marketing…

1 point

Takes place when you address a small market segment.

Is the opposite of Segment Marketing.

Is a similar concept that marketing of one to one.

Takes place when you address a market segment with a premium price.

3.
Question 3
Which ones of these statements is/are wrong?

1 point

Demographic segmentation is based on gender, age and location.

Behavioral segmentation considers how customers behave under different circumstances.

Psychographic segmentation consists of dividing the market based on personality, lifestyle and attitude.

Geographic segmentation divides the market based on location and gender.

 

 

Week- 3

Differentiation & value proposition

1.
Question 1
Choose the right one: When
dealing with differentiation…

1 point

Emotional differentiation is
more powerful than the functional one.

Functional differentiation is
more powerful than the emotional one.

We need to consider what are the market preferences and the options available in the market.

We always need to combine functional
and emotional attributes to stand out.

2.
Question 2
Please fill out the
following sentences: The 3 circle model framework…(choose the best answer)

1 point

Only applies when we are launching a new product or service…

Is a proper reference to define what should be our basic characteristics to compete with and how to stand out over competition…

Is not valid when we are competing in a commoditized category…

Provides us with all we need to stand out over competition in a category…

3.
Question 3
Choose the right one:
Successful differentiation…

1 point

Is about coming up with something relevant for our target group.

Is about coming up with something differential and relevant for our target group.

Is a combination of points of parity and points of proximity.

Is about coming up with something differential and relevant for our target group they are willing to pay for.

4.
Question 4
When we define our value
proposition…

1 point

We always need to consider the frame of reference.

We have to specify the market where we compete, the customers we are targeting and what is unique about us.

We have to specify the market where we compete, the customers we are targeting and our competitive advantage.

What is relevant is what the customers perceive about us. Competition will only be considered if it is intense.

5.
Question 5
Choose the right one or ones: If we want to decide on the differentiation applicable to this Miele vacuum cleaner…

 

1 point

We need to focus on its
technical superiority over competitors.

A good approach would be defining first of all what the target group is we want to go for prior to defining the differentiation in itself.

What worked in other countries will surely work in our market.

An alternative approach would be to start analyzing its points of difference and
then look for a potential target group for it.

6.
Question 6
Choose the right one or ones: If we continue with the previous example of the Miele vacuum cleaner…

In the case we have decided to address young parent with small kids, a differential and relevant value proposition for that target group could be:

1 point

Value for money.

Effectiveness in terms of bagging a pretty high percentage of dirt and allergens.

Performance.

Value for money and performance.

 

 

Week- 4

Positioning

1.
Question 1
Positioning… (choose the one or ones that is/are correct):

1 point

Will only work when we come up with a differential value proposition for a well-defined target group.

If it has worked in Italy, it
will definitively work in Spain.

Must always be based on market research.

Is a must have. If you get it right, your Marketing Plan will work for sure!

2.
Question 2
The positioning statement of BMW would be… (choose the best response)

1 point

We provide the ultimate driving experience.

We provide the best in class
cars for demanding drivers looking for a unique driving experience.

We provide a unique combination of brand image and performance to drivers between 25 and 60 years old, with mid high level income and high level of education.

We provide the best in class driving experience to drivers between 25
and 60 years old, with mid high level income and high level of education looking forward to new exciting experiences.

3.
Question 3
Which of these sentences is / are correct…

1 point

Digital Marketing has changed
the rules of the game: The Marketing process and positioning should be based
entirely on data analytics.

Data analytics provide marketers with an additional tool that can be incorporated
in their marketing process and decisions on positioning.

Positioning is not attainable today due to the intense level of competition and trend towards commoditization.

If you are competing in a commoditized category, the positioning exercise will help you to get a deeper understanding of your target group and evaluate how you can stand out over
competition.

4.
Question 4
Which of the following
sentences is-are false:

1 point

The more features and functionality we provide to customers, the stronger our value proposition and positioning are going to be.

When researching on what the customers demand, we need to pay attention both to what they express but also what is unarticulated by them.

Red Ocean strategy is about looking for new untapped markets where we
can find a pool of customers whose needs are unserved.

If we run some market research and find out a pool of customers (market segment) unsatisfied with the current offering and we can provide it to them, we must go for them.

5.
Question 5
If we take back the Miele vacuum cleaner example… which of the following statements is/are correct:

 

1 point

The positioning would be the result of matching the target group we have selected (parents with kids) with what is unique about our product (dirt and germ elimination).

The positioning statement will be: reduces dirt and germs by 99,99% (see image below).

When defining the positioning for the target group (young parents with kids), analyzing the emotions of the target group could make the difference.

The value proposition we have
chosen for this segment (young parents with kids) will not work with other
segments.

6.
Question 6
Match this sentence: What is the positioning approach?

1 point

Is to apply the basic marketing
principles leveraging on whatever marketing tools are available. So no matter
what is next (data analytics, new generations, etc) positioning will remain the
basis of our marketing strategy.

There are different ways of attaining differentiation and there is not a “best” positioning approach in itself. Depending on what is relevant for our target group, one or another will the best positioning option.

None of the above.

7.
Question 7
Match this sentence: The key for marketers today…

1 point

Is to apply the basic marketing principles leveraging on whatever marketing tools are available. So no matter what is next (data analytics, new generations, etc) positioning will remain the basis of our marketing strategy.

There are different ways of attaining differentiation and there is not a “best” positioning approach in itself. Depending on what is relevant for our target group, one or another will the best positioning option.

None of the above.

 

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