Imagine that you are on the pricing team at Move. It is August, a big month for back to school sales, and Cali has just made a second price cut on school uniforms. You did not respond to the first price cut. What would be the best next move your team could make?

 
 
 
 
 
 

Continuing to try non-price moves, such as changing consumers’ value perceptions, is ideal before launching price moves.