: A company that designs and manufactures desk organizers and accessories is analyzing the features and prices of its product line. They want to compare these to the product prices and features of the main market competitors. Which tool will offer the best insight? View
: How can you find the optimal price for a segment when you know the demand function and marginal cost? View
: Imagine you work at Glow, a company that sells glow in the dark products such as glow sticks, wands, and accessories. Your team has created a price piano in order to better understand hot price points in the market. Which of the following strategies represents the best next step based on the results of the price piano? View
: FitStyle, a company that makes stylish and affordable athletic shoes, has determined that it needs to focus on one customer segment rather than trying to serve multiple customer segments. How could they still optimize their business? View
: FitStyle, a company that makes stylish and affordable athletic shoes, is trying to determine how many customer segments they can serve. Which of these indicates they may have difficulty serving a particular customer segment? View
: You’ve just been hired at a company that has launched several successful global market campaigns. One of your first tasks is to analyze previous global market launches targeting consumers at the bottom of the income inequality pyramid. Which of these strategies do you conclude helped make previous global market product roll outs successful? View
: You are the owner of a closet design service, catering to buyers who have a broad range of consideration sets and product requirements. How might you best price and market closet systems to allow trade-offs? View
: Antonia has joined a new gym where she frequently sees clients, co-workers, and industry peers, and she has many opportunities to network. Which of the following athletic clothing or gear purchases would she most likely spend less money to acquire? View
: Gretchen and Beien have purchased their first house and are thrilled to have a laundry room after using a public laundromat for years. Which of the following laundry room purchases will most likely be a high involvement process? View
: Selena’s family is purchasing a travel trailer for a trip to the western United States. What would most likely make Selena feel that she got the best deal from the seller? View
