: An international coffee corporation is expanding its coffee shops into developing economies. Based on your knowledge of Tata and Nano, which of the following will most likely be successful for image-conscious consumers who wish to make a coffee shop purchase? View
: Selena’s family is purchasing a recreational travel trailer for a trip to the western United States. Which of the following experiences in the buying process would affect the emotional value drivers for Selena and her family? View
: Talk Now is creating a mobile phone plan for developing economies. Based on your knowledge of Tata and Nano, which of the following will most likely be successful for image-conscious consumers who wish to purchase a mobile phone plan? View
: How would the release of a new size cell phone by a popular provider most likely impact the demand of phone cases in that size? View
: Patrick and Jen own an indoor moon bounce facility. Can you predict the most likely outcome if they sell tiered tickets that offer increasing access to additional play structures and a highly coveted express line option? View
: Loren is purchasing a gift to present to her father at a celebration of his career and accomplishments. Expectations are high because there will be many influential guests and the event will be featured in a magazine. How would you best describe Loren’s likely purchasing process? View
: You are the owner of a furnishing store appealing to buyers who have a broad range of consideration sets and product requirements. How might you best price and market furniture to allow trade offs? View
: A group of new roommates has driven two hours to a popular store that sells ready-to-assemble furniture. After they finish shopping, they decide to buy a few snacks to eat in the car on the way home. What type of decision-making process best describes this purchase? View
: You are part of a team designing and marketing a new product that will launch in South America. Your company’s last global market campaign targeting consumers at the bottom of the income inequality pyramid failed dismally and the pressure is on to be successful this time. How will you avoid errors from past launches? View
: Consider the demand curve of a new fitness monitor. How would you expect the demand curve to change when its market population grows? View
