: A popular Oregon vineyard begins selling wine in 375 mL cans as well as 750 mL bottles. How might you best describe this pricing strategy? View
: You own a stationery shop, and you’ve been struggling with pricing decisions. You acquire some items in your store and find those are easier to price because you can add a markup to the cost you pay. However, you also create your own products and find that you can easily sink a large investment in materials and time into each product line. How might you best set prices on the items that you produce? View
: Which of the following describes an incentive that could be used to resolve margin leakage in the cost to serve category of a margin waterfall? View
: As the former champion of your middle school’s bubble gum bubble-blowing contest, you’ve fulfilled your childhood dream by getting a job with your favorite gum manufacturer. It is now your task to analyze the company’s profitability. If the company has the consumption-adjusted margins listed below, which of the following statements describes the best next step for the company? View
: An artisan sells handcrafted wooden cutting boards and spoons. She has a website where customers can purchase items and she also sets up a booth at regional craft fairs and farmer’s markets. When she sells at fairs and markets, the artisan increases her prices by 5-10%. How is the seller engaging in cost-based price discrimination? View
: You have an intern who is helping your team. She asked about the difference between cost-plus pricing and target-cost pricing. How would you best describe the question that is answered by a target-cost pricing strategy? View
: Due to rising costs, your family-owned bespoke travel company must increase the price of your services. Long-time customers could balk at the increases. How would cost-plus pricing be helpful in this situation? View
: Review: You’ve been hired to improve pricing strategies for a new and expensive children’s shoe line. Your predecessor targeted primarily customers with high valuations for the clothing. How might you you implement new pricing strategies? View
