: When Gretchen and Beien went shopping for their first washing machine and dryer, they were pretty overwhelmed with the number of options. They researched carefully before narrowing their choices down to one brand. Their preferred brand has three washers: View
: Review: Your company sells computers and other digital devices, and it is branching out to televisions now too. You are on the pricing team and need to find a value-based price. You’ve identified the next best alternative, which has comparable features except your television won’t come with a remote control. View
: How would you best improve the following listing for baby diapers? soft and gentle for baby’s skin easy to tell when wet or soiled unscented $34.99 View
: A large fitness center has conducted a major review of its pricing and member services. Owners decided to increase membership rates while also increasing access to an indoor pool and children’s play facility. Why might this move appeal to customers? View
: Selena and her family decided to purchase a recreational travel trailer that was priced higher than its competitors, but the company offered a rebate and had a chart that showed how the features and price of their trailer compared favorably to their competitors. How might mental accounting have played a role in Selena’s decision? View
: A cycling studio switched from a pay-by-class fee structure to a pre-paid pass with 5, 10 or 20 classes. Why might customers prefer the pre-paid passes? View
: A performing arts center that is a venue for concerts, plays, dance performances, and other events has just made annual season passes available. When customers purchase the annual season passes online, they then have an opportunity to purchase other items such as a designated parking spot and access to a luxury lounge. Why might this strategy be effective? View
: You own a market and campground supply shop just outside a very popular camping destination. You are planning a sale for an upcoming summer holiday weekend that will be very busy. Which of the following types of discounts or price reductions would customers most likely prefer? View
: A catering company asks customers to pay for their events in two payments, with the second payment due six weeks prior to the event date. Using your knowledge of consumer price perceptions, why might customers prefer to pay the balance in advance? View
: A fitness center has members sign up for recurring monthly dues payments, and they don’t send monthly payment reminders or give members notice when their membership is extending an additional year. Using your knowledge of mental accounting, how would you best explain the fitness center’s strategy? View
