You own a market and campground supply shop just outside a very popular camping destination. You are planning a sale for an upcoming summer holiday weekend that will be very busy. Which of the following types of discounts or price reductions would customers most likely prefer?

 
 
 
 
 
 

Hedonic bundling shows that consumers have a preference for a discount on an indulgent item in a bundle rather than an overall discount on the bundle or a discount on an item that is less indulgent.