Hedonic bundling shows that consumers have a preference for a discount on an indulgent item in a bundle rather than an overall discount on the bundle or a discount on an item that is less indulgent.
You own a market and campground supply shop just outside a very popular camping destination. You are planning a sale for an upcoming summer holiday weekend that will be very busy. Which of the following types of discounts or price reductions would customers most likely prefer?
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