: Your company produces computers and other digital devices, and it is branching out to televisions now too. You are on the pricing team and need to find a value-based price. How could you best define your target segment? View
: Your company sells computers and other digital devices, and it is branching out to televisions now too. You are on the pricing team and need to find a value-based price. You’ve identified the next best alternative, which has comparable features except your television won’t come with a remote control. View
: Your team at Glow, a company that sells glow in the dark products such as glow sticks, wands, and accessories, is looking for ways to optimize prices on glow products sold at concert venues. How could an incentive curve show your team that you should consider some changes to price or unit sizes? View
: Review: A group of new roommates has driven two hours to a popular store that sells ready-to-assemble furniture. After they finish shopping, they decide to buy a few snacks to eat in the car on their drive home. What type of decision-making process best describes this purchase? View
: How can you find the overall profitability for a segment when you know the demand function and marginal cost? View
: FitStyle, a company that makes stylish and affordable athletic shoes, is thinking of differentiating its shoes based on weight, support, and footbed cushioning. They’ve made a price ladder to compare their current product offerings and prices to their main competitors. What data would show that FitStyle may need to defend a unique market position? View
: A home baker is transitioning to selling her baked goods to retail stores. She has done some research on what similar sellers are offering, but she needs to figure out the best package sizes and prices for her cookies and scones. Which tool will offer the best insight? View
: Review: You’ve just been hired at a company that has launched several successful global market campaigns. One of your first tasks is to analyze previous global market launches targeting consumers at the bottom of the income inequality pyramid. Which of these strategies do you conclude helped make previous global market product roll outs successful? View
: Your team is choosing a new project management software system and has developed a list of the necessary specifications and technical requirements of the software. In this business to business transaction, how will your team most likely analyze the price of possible software solutions? View
: FitStyle, a company that makes stylish and affordable athletic shoes, is thinking of differentiating its shoes based on weight, support, and footbed cushioning. They’ve made a price ladder to compare their current product offerings and prices to their main competitors. What data would show where FitStyle may need to add a product offering? View
