The search engine advertising graph from Video 3-2, Why Analytics Requires Managerial Judgment, timecode 1:53 fails to show that search engine advertising works because
3.
Question 3
The search engine advertising graph from Video 3-2, Why Analytics Requires Managerial Judgment, timecode 1:53 fails to show that search engine advertising works because
1 point
Consumers in each group differ in their interest in buying a car
We did not measure the data on last-click attribution